It all started with adventure in mind, that feeling of living you get when you're at the top of a mountain or swimming in the sea. Zoe has bottled that feeling and created unique pieces for you to wear in your everyday lives.
Zoe's aim was to create a contemporary lifestyle/jewellery brand, with stylish minimal products. Her pieces are carefully designed to recreate the excitement of past adventures/travels and to inspire future trips.
With her tactile designs you can feel the next adventure while exuding elegance in your everyday lives. The jewellery can be worn as a symbol to remember adventures, travels and experiences, along with inspiring new ones. It allows you to take your adventures, special memories, people and places with you.
When Zoe decided to quit her job in London and go off on an 8 month adventure with the aim to set up a jewellery brand afterwards, 5 of her friends gave her an engraved St Christopher necklace to keep her safe. The engraving said ‘Safe Adventures’.
Eight months later with that same St Christopher around her neck, with so much gained from inspirational old and new friends and so many adventures and experiences, the ZM brand was born.
Zoe is passionate about nature and the enviroment and so try's to be as sustainable as she can in her practice, and when growing her brand.
Zoe draws inspiration form her travels and adventures to create her designs.
Zoe is passionate about creating a sustainably conscious brand. Therefore she uses recycled materials when possible and every design decision takes into consideration the environmental impact. Every corner we turn we learn something new and their is always a new challenge and hurdles to jump to become a sustainable and responsible brand. As we grow we hope to commit more and more time to sustainability and creating awareness on the processes behind your products.
As we grow we continue to learn and look forward to you, our customer growing with us in creating a transparent brand.
Each piece is designed to be statement but to be easy and practical to wear. We design products to make you feel great.
Growing up spending most of her time in the East Sussex countryside climbing trees, or on the coast in Devon jumping in and out of the sea, Zoe Morton was always going to be drawn to the wilderness and this is where she finds herself most inspired.
Zoe Morton jewellery is to remember those adventures, and to inspire future adventures.
She did her first bit of silversmithing at the age of 13, however as there wasn't an option to carry this on in school she took a different path and studied graphic design, and worked in the London photography industry for 4 years. This journey allowed her to meet many inspirational people, which has made her the designer and maker she is today.
After a few courses at Central St Martins in London she rediscovered her love for silversmithing and decided to go and Study at Alchemia Contemporary Jewellery School in Florence, Italy. Here she was inspired by the amazing people she was lucky enough to learn from.